The Power of Networking: In the world of sales, success hinges on your ability to connect with people. How do you secure those all-important meetings, and once you have them, what’s the next step? If you’re wondering where to begin, you’re not alone.
In today’s digital age, one of the most powerful tools at your disposal for setting up meetings is LinkedIn. I can’t emphasize enough the incredible potential this social media platform offers.
Personally, I’ve achieved a staggering 90% success rate in securing meetings with people I’ve never met before using LinkedIn. I’m not sharing this to boast; I’m sharing it to inspire you because I truly believe you can achieve the same results. Here are the steps to help you get a meeting with virtually anyone:
The Power of Networking: Optimize Your LinkedIn Profile
First and foremost, create a comprehensive LinkedIn profile and ensure that you’re connected with everyone you’ve crossed paths with in your life. Building and maintaining this network is crucial. However, remember only to connect with people you’ve met personally.
Invest in LinkedIn Premium
Consider signing up for LinkedIn Premium. The cost is reasonable, and I assure you it’s a worthwhile investment. In fact, you might even be able to try it for free for a month.
Master Advanced Search
Navigate to “advanced search” on LinkedIn, a feature that is your golden ticket to connecting with like-minded individuals.
Seek Common Ground
Search for people who share something in common with you. Look for those who attended the same school as you, reside in your zip code, or come from the same hometown or country. Alternatively, connect with individuals who belong to the same clubs or associations as you.
Craft Effective InMails
Within LinkedIn, compose an “InMail” under the category of “Expertise Request.” For the subject line, keep it simple with a friendly “Hi.” Keep your InMail message short, polite, and focused on commonalities. Avoid mentioning why you want to meet. Here are two examples of effective InMails:
- Example 1: “Julius, Hope all is well. I am also a graduate of Stanford University and I live in the north area. Please let me know if you have time for a coffee in the next few weeks. Thanks a lot. Mark.”
- Example 2: “Mark, Hope all is well. I am also from Kampala, and I will be in Kenya for all of next month. Please let me know if you have time for a coffee. Thanks a lot, Mark.”
Remember, people from similar backgrounds are usually willing to help. The farther away you and your prospect are from home, the more inclined they are to assist. All you have to do is ask! You can also consider asking a LinkedIn friend to introduce you to one of their contacts.
Keep in mind that success in business is partly determined by the quality and quantity of your relationships. Moving forward, add everyone you meet in your life to LinkedIn, as networking is essential for securing meetings and fostering valuable connections.
The Power of Media and Marketing
Successful companies often excel not because they have the best products but because they possess exceptional marketing skills. Consider Microsoft Windows, which wasn’t necessarily the best operating system but benefited immensely from astute marketing strategies.
Likewise, many accomplished executives continually engage with the media to leverage free advertising for their products and services.
Watching inspirational figures like Richard Branson and Marc Benioff conduct interviews on television showcases the power of media exposure. These leaders use the media to evangelize their companies, creating brand awareness and success. Embrace the media as a tool to propel your endeavors forward.
Redefining Retirement
As societal norms change, the concept of retirement is evolving. It’s no longer the case that people retire in their 60s or 70s. With advancements in biotech and healthcare, we’re on the verge of a revolution where many diseases may be eradicated in the coming decades.
It’s entirely conceivable that individuals alive today could live well beyond 100 years, perhaps even 150+. So why retire in your 60s when you have another potential century ahead of you? Age should never be a barrier to starting a new career or launching a new venture.
Anyone who believes otherwise is, in my humble opinion, guilty of age discrimination. Regardless of your age, leverage your network and reinvent yourself as many times as necessary until you discover your true passion.
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Conclusion: In conclusion, the art of securing meetings, mastering LinkedIn, and embracing change are key elements in achieving success in today’s world. By following the steps outlined above, you can tap into the incredible potential of LinkedIn to connect with people and create opportunities.
Moreover, don’t underestimate the power of media exposure in elevating your brand. Lastly, remember that age is no longer a limiting factor; you have the power to redefine your path and achieve greatness. So, get out there, connect, and make your mark on the world!
The remarkable Power!
In the grand tapestry of the universe, there exists a profound law—the Law of Giving and Receiving. It declares that whatever you offer to the world returns to you manifold. It matters not what you give: a simple smile, a helping hand, a warm embrace—each act of kindness multiplies in its return. However, this universal law operates equally for both positivity and negativity; it is a double-edged sword.
Today, I invite you to share this post with those who may find value in its wisdom. Embrace the transformative magic of giving, for your life can profoundly change when you choose to give with goodness in your heart. The universe’s response to your acts of kindness may astonish you. Give generously, and receive abundantly.
